The First Minister Peter Robinson has told members of the DUP they need to seek out converts to unionism.
He was speaking at the party's spring conference in Newcastle on Saturday.
Mr Robinson said demographic changes could not be wished away and ignoring them would be, what he termed, "constitutionally dangerous".
The DUP leader said the test of success for unionist parties would be in stopping to look for Lundies and starting to look for converts.
So watch out if you're a Catholic especially if you're a middle class one. After years of ignoring you or attacking you're religion Peter and his posse will hunt you down and try and convince you that the DUP is the party for you. Don't say you haven't been warned.